Compare · Memberships
The industry standard starts at $99 and climbs past $400 once you add the CRM, the messaging module, and the app. Simplo Complete is $39, and the useful parts are already in it.
| Feature | Simplo ($39) | Mindbody | Zen Planner | Gymdesk | PushPress |
|---|---|---|---|---|---|
| Monthly price | $39 (Complete) | $99–159 entry, $699+ tiers | $99 + modules → $450–600 typical | $75 (≤50 members) | Free → $159–599 |
| Pricing public? | ✓ | Quote-only in practice | ✓ | ✓ | ✓ |
| Contract | None | 12–24 mo auto-renew | Annual typical | None | None |
| Recurring billing | Your own Stripe, raw rates | 2.75–3.5% platform markup | 3–4%+ processing | Standard rates | 2.75% + 30¢ top tier |
| Key cards / tags + scan-in | QR cards you print, included | Proprietary | Barcode add-ons | Included | Included |
| Email + SMS messaging | Included; SMS 3¢/msg | +$120–300/mo module | +$249/mo + $300 setup | Included | +$329/mo (Grow) |
| Waivers built in | ✓ | Add-on | Add-on | Basic | Add-on |
| Metered by member count | No | By tier | By tier | Yes ($150/mo at 200) | By tier |
Pricing from vendor pages and owner-community breakdowns (Mindbody cost analysis, Zen Planner stack, gymdesk.com, pushpress.com), July 2026.
The complaints, answered
Mindbody's quote-only pricing and post-acquisition price hikes are a running theme in owner forums. Simplo's price is a number on a public page: $39/mo for the whole front desk, $19 or $29 if you only need one piece. It doesn't change when your member count grows.
Owners report being billed after written cancellation under multi-year terms. Simplo is month-to-month; cancel from the billing page and your data exports with you.
Zen Planner's usable stack (CRM + website + app) lands at $450–600/mo; PushPress's CRM alone is $329/mo. Simplo includes memberships, QR key cards, scan-in, contacts, and email/SMS messaging in the base price — SMS costs 3¢ per message, not $300 per month.
Platform-managed payments carry 2.75–3.5% markups on top of card fees. Simplo never sits in your money flow: memberships bill through your own Stripe account at whatever rate Stripe gives you.
The demo venue has live members with QR key cards — open Member check-in and try the scanner.